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German organic supermarket chain SuperBioMarkt selects Symphony GOLD for space planning & optimization

6 Apr 2017

With Symphony GOLD, SuperBioMarkt will maximize shelf space while significantly improving supplier collaboration.

SuperBioMarkt

Paris, France, April 06, 2017 - SuperBioMarkt, the German organic supermarket chain that has operated for over 40 years, has selected Symphony GOLD for space planning and optimization. One of the original German organic chains, the retailer will optimize merchandising of its 7000+ items across its 26 store estate.


“More facts, more transparency – we can now plan shelves and stores more precisely. This benefits our customers as fast-movers are highly available, slow-movers are allocated less space, while shelf-life is effectively taken into consideration." 

"Thanks to Symphony GOLD, we know that the product range in each store will better meets the needs and requirements of our customers and continue to deliver quality of the highest. We not only avoid over-stock situations and in turn waste, but also ensure shorter transport distances of items to the stores, greater transparency and freshness by involving regional suppliers. This is sustainability." said Robin Malzahn, Category Manager at SuperBioMarkt.