If customers face out of stocks, high prices or assortments that are not relevant – not matching their preferences – satisfaction and loyalty is diminished. Problems occur when category managers rely on historical sales data to predict customer demand – creating inaccurate forecasts that may inflate SKU counts and inventory levels which frustrates manufacturers when their trade and promotional spend loses impact.
Symphony GOLD's merchandising & category management solutions leverage customer behavior and demand data to generate truly localized assortments that are space and inventory aware. With cloud solutions to manage, optimize and visualize every aspect of merchandise, price, assortment and space, Symphony GOLD ensures customer relevance by drastically improving category planning and retail execution. The result creates positive in-store experiences that drive higher performance and greater return on investment.